The use of tote bag for brand promotion is a great concept for marketing. The popularity of using the tote bag for brand promotion is one of the best promotional tools in the marketplace. The economical pricing is obviously one of the main reasons for its popularity. Statistics indicate that the success rate in brand promotion through green items such as the eco-friendly pens and totes bags is almost double the success rate obtained by the conventional promotional items. People just want to get rid of plastic bags.